Milano Design Week 2024

The Best 5 (Sustainable) Things We Saw at Milano Design Week

“Nature Matter” was the theme of Fuorisalone 2024, which aimed to explore the deep connection between nature and conscious design. The suggestion promoted a culture of sustainability and highlighted it as a fundamental value in the creative process and design.

Source & Credits – fuorisalone.it

Circular economy
Climate Change
SDG 12
SDG 13
SDG 15

Born in Oasi Zegna

 

 

“Born in Oasi Zegna” is a book that tells the story of the brand’s ethos and values; the book was presented at the Zegna Headquarters during Milan Design Week, with an immersive installation that uses vegetation from the Oasis.

 

Thinking Different | Gisella Borioli & Giulio Cappellini

 

 

“THINKING DIFFERENT” – everything, everywhere, everyone was the theme of the last edition of Superdesign Show.

Gisella Borioli’s project aimed to find a different way of thinking that also influenced the walls of the location, which have been painted bright green by the artistic director, Giulio Cappellini.
The focus was on Generation Z, for environment protection through a circular economy based on reuse and maximizing resource utilization.

 

Oltre lo sguardo | Paola Lenti & Nendo

 

 

An urban oasis where outdoor collections interact in symbiosis with plants of different species and seasons; a gallery space where Paola Lenti presented the Hana-Arashi collection by Nendo – a project focused on recovery and reuse.

 

Città Miniera | Living Corriere & Mario Cucinella

 

 

“Città Miniera” – Design, Dismantle, Disseminate
A project designed by Architect Mario Cucinella, that was developed in the inner courtyard of the Corriere della Sera, offering a new vision of sustainability. Urban spaces are viewed as “an ecosystem that transforms itself starting from its own material, as happens in nature. An idea of circularity declined to an architecture where the creative process becomes central.”

 

Second Life | Comune di Milano & Nicoletta Gatti

 

 

“Second Life” – a tribute to Milan and its resilience – by Nicoletta Gatti.
An installation of 10 totems was created by reclaiming the trunks that fell during the 25 July 2023 downpour in Milan.
The extraordinary event that is striking the city is attributable to rapid climate change; an uncontrollable transformation that also invites planners to re-evaluate the relationship between individuals, cities, and nature.

 

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